Conde Nast Publications is a leading and major publishing company in the US, based in New York City. The company have produced 18 major magazines, 4 business publications and over 50 different applications for smart phones. Conde Nast is an example of a popular publishing company and although it is not based in the UK, I feel that it would be an appropriate publishing company for my magazine.
A few of the most popular publications from this company include magazines such as Vogue, Vanity Fair and The New Yorker. The company currently focuses on Lifestyle publications however it covers a range of interests including travel, fashion and culture. I feel that my music magazine will not be a large stretch for them as music is not new in their publications. Their magazine 'Vanity Fair' includes music news and pop culture. I believe that by publishing my magazine - one that focuses only on indie music - they will attract a larger range of people as readers and subscribers and this will be beneficial to them as they are known to focus on a particular class and age group. By introducing a magazine that revolves around alternative, new music - that is mainly from the UK - Conde Nast will be the first company to introduce this unique kind of magazine to the US.
Although they have magazines that will mainly attract females rather than men, their publications are generally suitable for both sexes and all magazines feature images of both men and women in them. The age range that their publications appeal to is wide as their magazines focus on many different things. Magazines that have something to do with fashion and current trends - such as GQ, Vogue, Teen Vogue and Vanity Fair - will attract young adults or teenagers while magazines such as the New Yorker will appeal to adults and business men and women. On the other hand - while it may seem like they have a very large audience and a variety of different readers - they are known to focus on a particular class and age group instead of targetting the largest readership. My magazine may appeal to their younger readers - particularly those who are interested in fashion, as there are many aspects of fashion within the indie style - while also attracting a whole new audience and readership in addition to their current readers. The company choose to appeal to different age groups, sexes and people to get more money and so by publishing my magazine, they can do so.
Conde Nast's other magazines include 'The New Yorker', a famous magazine that has been published since 1925. The average reader's age is 47, and so it is not likely to appeal to my audience. The magazine itself is based around popular culture and literature, whereas mine focuses on something very different; music. Another very different publication is 'Architectural Digest', a magazine that concentrates on interior design and is aimed at "style-conscious" members of society. This could appeal to the same audience as my magazine however it is also very different. 'Bon Appetit', which again targets a different audience, is based around the culinary arts and informs readers about trends in food and cooking. Their audience will mainly be adults who are interested in cuisine, and thus it is unlikely to appeal to the same audience as my magazine. Another one of Conde Nast's magazines is 'Vogue', a popular magazine that focuses on fashion and lifestyle. It may appeal to the same age audience as my magazine as it most likely interests young people and adults who are interested in trends and celebrities and are "style-conscious", much like the readers of 'Architectural Digest'.
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